Benny & Joon | Logo design

Created as part of a branding case study, Benny & Joon explores the visual identity of a fictional gourmet grilled cheese food truck.

The objective was to design a custom wordmark that captured the playful, handcrafted personality of the brand while remaining bold, memorable, and easy to recognize. Inspired by artisan food packaging and vintage typography, the logo balances warmth with character to create an identity that feels authentic and approachable.

The project demonstrates the creative process behind developing a distinctive logo system for a food-focused brand, from concept through presentation and real-world applications.